Built for independent retailers

Your products are on your shelves.
Not on the internet.

Ecommerce digitised online retail. Offtheline is digitising physical retail for the AI era.

Offtheline connects to your existing EPOS and automatically turns your in-store inventory into a live, searchable, AI-readable online catalogue. No website to build. No products to upload. No ecommerce platform to maintain.

Get your catalogue online →See how it works

Free while we onboard our first cohort. No setup fee.

THE PROBLEM

Millions of products. Invisible online.

Building an online presence the old way

  • Buy or build an ecommerce website
  • Manually upload every product
  • Maintain inventory in two places
  • Make your own data accessible to search and AI
  • Weeks of setup and ongoing cost

With Offtheline

  • Connect your existing EPOS
  • Catalogue generated automatically
  • Stock synced from your system
  • Structured, AI-readable product data
  • We handle the setup — no data entry from you

When customers search for a product you stock, an offline-only catalogue is hard to discover. Offtheline makes that range accessible online.

HOW IT WORKS

Three steps.
Then it runs itself.

No new system to learn. No products to re-enter. We plug into what you already use.

Connect your EPOS

We check your system and handle the connection. Your existing product data is the source.

Works with Phorest and Clover. Square, Lightspeed and Shopify POS are planned — tell us which system you use.

We build your catalogue

Products get their own pages with descriptions, available images, pricing, store location and stock from your connected system. Your service menu can be listed too.

You get discovered

Your catalogue becomes accessible to search engines, AI assistants and customers through the Offtheline directory. Purchases and appointments are arranged directly with your business.

A real NAK Hair Hydrate Shampoo listing at The Colour Bar, showing its photograph, description, price and synced stock quantity.
A real product page generated from connected EPOS data — product information, a photograph, price and synced stock. Explore this listing ↗

BEYOND DISCOVERY

Built for how people will shop tomorrow.

AI assistants are becoming another way to find products. Offtheline makes your shelves readable to them, with structured listings that describe what you stock and where to find it.

Our next steps — planned features, not services available today:

Click & collectSame-day local deliveryAI-assisted product discoveryAvailability across retailers

WHO IT’S FOR

If you sell it in-store, we want to make it findable.

PharmaciesHair salonsBeauty retailersHealth storesIndependent speciality retailers

For salons: your service menu and retail range, discoverable. For pharmacies: your product range, searchable. For speciality retailers: the range that makes you unique, visible online. We’ll confirm compatibility with your EPOS before onboarding.

OUR FIRST LIVE CATALOGUE

Built in Ireland. Onboarding now.

1 business live
243 products listed
Works with Phorest & Clover
Based in Ireland

Live directory figures. Explore The Colour Bar in Ballybrack ↗

THE DIRECTORY

See a connected business.

Hair & beauty

The Colour Bar

Ballybrack · Ireland(Rep.)

The Colour Bar is a salon in Ballybrack. Its product range includes Kérastase, Olaplex, Color Wow, K18, ghd, Alfaparf Milano and L’Oréal. Its service menu includes 16 week blow dry, Blow Dry, Blow Dry Extentions, Bodywaves & Perms, Colour. Explore its service menu and retail product range below.

83 services · 243 products

PRICING

Simple. No surprises.

Free while we onboard our first cohort. No setup fee. Pricing after that is based on your catalogue size — talk to us for a quote.

GET STARTED

Ready to make your shelves visible?

Ecommerce digitised online retail.
Offtheline is digitising physical retail for the AI era.

Behind every local door, there’s something worth finding. Make sure the internet can find it.

Get started ↗